CAMPAIGNS AND CONTENT - Jordana Houchins

Owned end-to-end brand voice and messaging for award-winning multi-franchise 360° marketing campaign. Developed campaign concepts, wrote all integrated marketing copy, including slogans, taglines, scripts, and promos.View
Developed and managed integrated omnichannel campaign copy, content, and messaging across broadcast, digital, OOH, print and experientialView
Campaign components MLB StadiumView
Co-concepted, produced, wrote, directed, and edited campaign and promos. Created outtake reel for digital ad social platforms.View
Developed and managed strategic partnership campaign creative, integrations, messaging, slogans, taglines, scripts, promos, and marketing copy.View
Owned end-to-end brand voice and messaging for a 360° marketing campaign. Developed campaign concepts, wrote and designed all integrated marketing copy, content, direct response scripts, promos, digital ads, press materials, and event assets for inaugural celebrity golf tournament.View