Copywriting - Platform & Product Concepts - Brand Tone Adaptation. Activations include, but not limited to: Sky banners over Southern California beaches. Food truck wraps, coffee carts & coffee sleeves for weekly pop-ups. L.A. Live/Staples Center Arena/XBox Plaza digital monitors and staged trucks with giveaways. Truck wraps for hot zip staging and driven through L.A. commutes. Terminal murals & branded wi-fi lounge inside Burbank Airport. Weather vehicles at trade shows.