omnichannel campaigns - Jordana Houchins

Experiential
Traveling coffee truck pop-ups with rotating talent. Accompanied by branded coffee sleeves.
Guerilla Marketing
Branded coffee placed in targeted locations.
Out-of-Home
Beach Sky banners.
Broadcast + Live Stream
:30 "You Wake Up, We'll Open Your Eyes" launch promo.
Broadcast + Live Stream
:30 Super Bowl spot targeting news samplers and competition viewers.
Broadcast + Live Stream
:30 "You Wake Up, We'll Open Your Eyes" weather promo.
Mobile
Wrapped vehicles/rolling billboards driven through targeted Southern California commutes and stationed at (formerly) Staples Center Arena during high-profile sporting and entertainment events.
Out-of-Home
Gas station nozzle ads.

Broadcast + Live Stream
:30 promo showcasing differentiation and new fixed doppler network.
Broadcast + Live Stream
:30 promo introducing 4X4Caster and NBC4Casters.
Experiential
4X4Caster interactive experience at trade shows, events, and parades.
Experiential
Branded Wifi Connection part of branded Burbank Airport terminal lounge.
Out-of-Home
Branded Burbank Airport terminal lounge.
Out-of-Home
Gas pump nozzle ad.

Broadcast + Streaming
:30 Promo
Email Campaign
(slogan/tagline) Welcome to the Family | Live Like a Local (copy) Welcome to Arizona! Don’t worry, before you know it, you’ll feel right at home because here you’ve already got family, Arizona’s Family CBS5 and 3TV. Your trusted source for news, weather, and traffic. Our teams our ready to show you the ropes.From monsoons to museums, star gazing to golf, rush hour to off-roading, schools, desert safety, unique critters, and more. We have everything you need to LIVE LIKE A LOCAL. We know you’ll find State 48 as magical as we do!
People Magazine Regional Cover Wrap + Insert
Included photo spread, copy from email campaign, and talent Q&A section.

You Wake Up, We'll Open Your Eyes